B2B & professional services
When buyers ask AI who to hire, be on the shortlist
Orbie runs thousands of buyer searches on ChatGPT, Google AI and Perplexity, scores you against other firms and gives you recommended actions to get on the shortlist.
- Your AI visibility score, service by service and engine by engine
- The firms AI recommends instead of you, and why
- Recommended actions, most important first
“What's the best PPC agency in Leeds for a B2B company?”
Buyers pick a favourite before they talk to anyone. More and more, AI helps them pick.
AI reads your website, then the directories
AI reads firms' own websites first: service pages, sector pages, case studies. Directories, review platforms and rankings come next.
- Firms' own websitesService, sector, case study and about pages.
- Directories and review platformsClutch, The Manifest, Trustpilot and sector rankings like Legal 500.
- Business media and local lists'Top firms in…' articles and business press.
- Official bodies and accreditationsCertification bodies and professional registers.
Query fan-out
We read how AI checks you before it recommends you
Before answering, AI splits the buyer's question into several smaller searches: the city, the service, and often your firm's name.
What Orbie does with them
- Every search, recorded. For every answer, on every engine, every day.
- Grouped by what AI checks. Prices, reviews, comparisons, locations, your name.
- Matched to your service pages. We flag the searches none of your pages answer.
- Name checks spotted. When AI looks your firm up, we show what it found.
- Turned into content. Pages written to answer those searches.
“Which accounting firm in Bristol is good for small ecommerce businesses?”
GeminiWhat it tells you: It looked up four firms by name before naming any. Your site must confirm what you do, for whom and where.
“What's the best employment law firm in Birmingham for small businesses?”
PerplexityWhat it tells you: It checks rankings, pricing models and reviews. State them clearly, like 'fixed fee for SMEs'.
What we track
The questions your buyers ask AI
Built from your services, sectors and cities, then asked every day on every engine: thousands of answers a month. You can review and change them.
- “Which IT support company should a 30-person law firm in Leeds use?”
- “Who can help us get Cyber Essentials certified in Manchester?”
- “Best cybersecurity consultancy for a small business in Edinburgh?”
- “Best 3PL warehouse for a Shopify brand in the Netherlands?”
- “Which fulfilment company for 2,000 orders a month?”
- “Best CRM for a 20-person services company?”
- “Best Shopify agency in London for a skincare brand?”
- “Best accountant for tech startups in London?”
- “Best employment law firm in Birmingham for small businesses?”
What we'd change first
Every report turns findings like these into a short, ordered list for your firm.
A page for every service, sector and city you sell to
AI matches the exact need, like 'IT support for law firms in Leeds'. Give it a page that says so, with clients to show for it.
Pass the name check
Say plainly on your site what you do, for whom, where, with which accreditations (Cyber Essentials, ISO) and results.
Complete the directories AI cites
Complete profiles on Clutch, The Manifest, Trustpilot and your sector's rankings, with recent reviews that name the service and city.
Track every engine, not only ChatGPT
Engines often name different firms for the same question. We measure ChatGPT, Google AI and Perplexity every day.
FAQ
Questions from B2B firms
Do buyers really ask AI who to hire?
Yes. 94% of B2B buyers use AI chatbots while buying (6sense, 2025), and AI answers 'who should we hire' with a short list of named firms.
Why do AI engines recommend our competitors and not us?
Usually because competitors' pages describe them more clearly for that exact need: service, sector, city. Or they're on directories AI reads and you aren't. A report shows which.
Which directories matter for AI?
It depends on your sector and country. In our UK tests, Clutch, The Manifest and Trustpilot came up most, and Legal 500 for law firms.
We win a few large clients a year. Is AI visibility still relevant?
Yes, if new clients research suppliers before contacting anyone. Buyers usually pick the vendor they favoured before first contact (6sense, 2025).
Get a free AI visibility report for your firm
See whether AI puts you on the shortlist for your services and cities, who it names instead, and why.