AI Brand Sentiment
See how AI describes your brand, and fix what it gets wrong
When customers ask AI about you by name ('Is it worth it?', 'Reviews', 'Compared with…'), the answer shapes their decision. Orbie analyses how every major AI engine describes your brand: the overall sentiment, the strengths and concerns behind it, how you compare with competitors, and every fact it gets wrong, traced to its source.
Sentiment by engine (0–100)
What AI repeats
Facts check
1 wrong fact“Ships to the US only” in 4 of 10 ChatGPT answers
Your site: ships to the US, Canada and the UK. Source of the error: an old retailer listing.
What we measure
The questions customers ask about you
'What is it known for?', 'Is it worth it?', 'Reviews', 'Compared with a competitor', 'Alternatives to it': the brand questions people ask before buying or booking.
Sentiment score
How positively each engine describes you, from 0 to 100, aggregated across answers and tracked over time, so one unusual answer doesn't decide the score.
Strengths and concerns
The themes behind the score: what AI praises ('gentle formulas', 'fast service') and what it warns about ('expensive', 'limited range').
Facts check
Every factual claim about you (prices, products, locations, policies) compared with your own site, with wrong and outdated facts flagged.
The sources behind it
The reviews, articles, directories and pages AI cited when it described you, so you know which sources to correct or strengthen.
You next to competitors
How AI describes you compared with the brands it recommends instead, on the same questions.
What you can do with it
Fix your own pages
Clear, consistent facts and answers to the concerns AI repeats. We can write the pages.
Fix the sources around you
Directories, review sites, marketplaces and articles that carry outdated or wrong information.
Measure again
Track the same questions over time to see whether the description changes.
FAQ
Questions about AI Brand Sentiment
What is AI brand sentiment?
How positively or negatively AI assistants such as ChatGPT describe a brand when people ask about it, measured across many answers. It comes with the themes behind it and a check of the facts AI states.
How is it different from social listening?
Social listening measures what people say about you online. AI brand sentiment measures what AI says about you when a customer asks, which is often the summary that customer reads before deciding.
Can you change what AI says about us?
Yes, by changing what AI builds its answers from. AI describes you based on your own pages and the third-party sources it reads, so improving those sources shapes what it says. We show which sources matter most, help you fix them, and track how the description changes over time.
See how AI recommends your business
Book a 30-minute call. We'll show you who AI recommends in your category, and what it takes to be one of them.