AI Optimisation
We work on the gaps where AI skips you
AI names a brand when two things line up: your own pages answer the question with facts it can quote, and the review sites and guides it trusts mention you. We work on both.
Turn gaps into fixes
Every fix starts from your results: a question where AI skips you, and the pages its answer was built on.
Articles built from AI's own searches
When ChatGPT answers, it runs its own web searches. We record them; each one is an article title your brand can own.
Explainer and comparison pages
'What is it, who is it for, how does it compare': the pages AI cites when it explains a category before naming brands.
Product copy in the customer's words
Names, titles, first lines and fact blocks that use the terms shoppers use, while keeping your brand voice.
Technical fixes AI needs
AI crawlers allowed, key facts readable without JavaScript, structured data that names you, your products and your prices.
Pitch the sites AI cites without you
The review sites, guides and lists behind each answer, how each one picks brands, and outreach material drafted for each.
Directory and review profiles
The directories and review sites AI reads in your category, and what to complete on each so they describe you the same way.
What you get
Ready-to-publish content built for one question, and every fix in order of impact.
Article draft · reviewed by our team · Fernhill
Written for “Best natural bar soap for sensitive skin?” · ChatGPT names Fernhill in 4 of 30 answers
Natural bar soap for sensitive skin: what to look for
Short answer: pick a fragrance-free bar with few ingredients and plenty of natural fats. Fernhill’s goat milk bar has 7 ingredients and no added fragrance.
A dermatologist on which soap ingredients irritate sensitive skin, and which don’t.
Also answers: Can I use it on my face? · Is it OK for eczema-prone skin?
FAQ
Questions about AI Optimisation
Will you publish on our site?
We deliver ready-to-publish content: text and headings, images, charts and GIFs, and structured data where useful. We help you through the whole process: you or your team publish it, or we work directly with your developer.
Will the content sound generic or AI-written?
No. Each piece is built from your own facts, your products and the questions your customers ask, in your brand voice. A person on our team reviews every piece and checks every fact before you see it.
How many articles are included?
Monthly plans include AI-optimised articles: 2 a month on Starter, 4 on Growth and 8 on Scale, with more on request. Technical fixes and off-site work are scoped with you from your results.
Do pages need updating once they're live?
Yes, when the facts change or when your results show AI citing a page less. AI's searches often include the current year, so we date pages and refresh them.
How do you decide what to work on?
From your AI visibility findings: the questions where you are missing, the searches AI runs to answer them and the sources it cites. Each piece targets a specific gap, so we can measure whether it worked.
Measure, fix, track
Also part of Orbie
See how AI recommends your business
Book a 30-minute call. We'll show you who AI recommends in your category, and what it takes to be one of them.