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Research and guides on AI visibility
What we measure, what the research says, and what it means for businesses. Every number is credited to a study or a named source.
Why AI cites pages with statistics: what the research shows, and how to publish yours
AI systems look for numbers when they write, and a clear, sourced statistic travels far. What the latest data on AI search says, why it works, and a practical guide for any business.
How to check if ChatGPT recommends your business
A free, step-by-step method to see whether ChatGPT, Gemini, Perplexity and Google's AI recommend your business: which questions to ask, how often, what to record and how to read it.
AI visibility metrics, explained: how to measure your brand in AI search
The six numbers that describe how AI assistants see a brand: mention rate, share of voice, position, citation share, sentiment and accuracy. What each one means, how to calculate it and how not to misread it.
How to fix what ChatGPT and other AI assistants say about your brand
AI assistants sometimes describe a business with outdated prices, wrong products or old complaints. You can't edit the answer, but you can change what it is built from. A step-by-step guide.
What ChatGPT and Gemini read before recommending a beauty brand
We asked ChatGPT and Gemini 42 beauty shopping questions, 420 answers in total. Which sources they used, how often they searched the web, and what it means for independent brands.
AI Overviews, AI Mode, ChatGPT, Gemini: where customers meet AI answers
Four places where customers get AI answers about brands, how each one finds information, and what that means for your visibility.
What makes content more likely to be used by AI? What the research shows
A controlled study of 'generative engine optimisation' found that statistics, quotations and cited sources raised visibility in AI answers by up to 40%. Keyword stuffing didn't help.
Does llms.txt help your AI visibility?
llms.txt is a proposed file that summarises a website for AI models. What it is, what the evidence says, and whether to bother.
Why one AI answer tells you nothing about your AI visibility
AI answers change from one run to the next. How to measure AI visibility properly: repeated questions, frequencies, ranges and the checks that avoid false findings.
See how AI recommends your business
Book a 30-minute call. We'll show you who AI recommends in your category, and what it takes to be one of them.