Brand
Orbie brand guidelines
Writing about Orbie or listing us as a partner? Here is how to name us, a description you can copy, and our logo files.
Name
How to write Orbie
Orbie: one word, capital “O”, the rest in lower case. On first mention, add the website: Orbie (useorbie.com).
- Not “Orbie AI”, “ORBIE” or “orbie”.
- Use the same name for the company and the product.
Description
What Orbie does, ready to copy
One line
Orbie (useorbie.com) is an AI visibility service: it measures how ChatGPT, Google AI and Perplexity recommend and describe businesses, and what to change to be recommended more often.
Short paragraph
Orbie (useorbie.com) shows brands and agencies how AI search recommends them. It tracks the questions customers ask ChatGPT, Google AI and Perplexity, measures how often a brand is named, who is named instead and which sources the answers rely on, and turns that into prioritised content, technical and off-site actions. Orbie is based in Berlin.
Logo
Logo and icon
Use the files as they are: keep the proportions and colours, and leave space around the logo at least the height of the icon's ring.
Colours
Brand colours
Orbie purple
#5F44FA
Buttons, links, highlights
Wordmark
#2B2A3D
The “Orbie” wordmark
Ink
#16132E
Headings and text
Teal
#14B8A6
Positive results, accents
Ground
#F8F8FC
Page backgrounds
Typeface: Plus Jakarta Sans (free, on Google Fonts).
Usage
Using the Orbie name and logo
The Orbie name and logo belong to Orbie. You can use them to write about us, to list Orbie as a tool you use, or as a partner once we have agreed it. Please don’t change the logo or suggest a partnership or endorsement that doesn’t exist.
Press and partner questions: contact@useorbie.com.