Gemini visibility
See whether Gemini recommends your business
Gemini is Google's AI assistant, built into Android, Chrome and Google's apps. Orbie tracks how it answers your customers' questions, which brands it recommends and how it describes yours.
How Gemini chooses
How Gemini decides which businesses to name
It often answers from memory
Gemini can look things up with Google Search, but for many buying questions it answers from what the model learned in training. In our measurements it searched before only 5% of its answers to shopping questions.
Memory changes slowly
A brand that is well known to the model can be recommended without any search, and a newer brand can be missing for the same reason. Answers from memory change mainly with new model versions.
It names retailers
Gemini often points shoppers to where to buy (large retailers and marketplaces), so your presence on those platforms shapes its answers.
Google-Extended is a separate switch
The Google-Extended robots.txt token controls whether your content is used for Gemini models. It doesn't affect Google Search or AI Overviews.
What Orbie tracks
Your visibility on Gemini, next to every other engine
Visibility and position
How often you are recommended for each question, how early you are named, and your share of voice.
Who wins instead
The competitors named in your place, and on which questions.
The sources behind the answer
The pages, lists, reviews and retailers the engine relied on.
How you are described
Sentiment, the strengths and concerns it repeats, and any wrong facts.
FAQ
Gemini visibility questions
Why does Gemini give a different answer from ChatGPT?
The two engines rely on different sources: ChatGPT mostly searches the web live, while Gemini often answers from what it learned. A brand can be strong on one and missing from the other, which is why we measure each engine separately.
How can a newer brand appear in Gemini's answers?
By being described consistently across the sources models learn from and search: reviews, expert articles, retailers and your own pages. Changes in live answers can show within weeks; changes in the model's memory take longer.
What does grounding mean, and how does Gemini choose its sources?
Grounding means Gemini searches Google before it answers and builds its answer on the pages it finds, citing some of them. When it doesn't search, it answers from what the model learned in training. A business can do well in one case and be missing in the other.
See how AI recommends your business
Book a 30-minute call. We'll show you who AI recommends in your category, and what it takes to be one of them.