Sample report
What your AI visibility report looks like
This is the report we deliver to clients, shown for a skincare brand. The brand is hidden and the numbers are illustrative; your report uses your questions, your competitors and real answers.
- answers a month
- 1,000s
- AI engines
- 4
- competitors
- 4
Up 7 points, with ChatGPT still the gap
Wins
- Visibility up 7 points to 23%, well beyond the margin of error, so a real rise, not noise.
- Now the 4th most-named brand of 37 (was 5th), past Mira & Moss.
- Named in 55% of answers to “Alternatives to Solene Skin that cost less?”, ahead of every other brand.
Risks
- ChatGPT names you in only 14% of answers. 41% of its answers cite one beauty magazine whose lists leave you out.
- ChatGPT still says your vitamin C serum contains fragrance, which hasn't been true since March 2026.
- 0–21% on rosacea-friendly moisturisers, a question your barrier cream fits. Ardenne Labs takes it.
± = 95% margin of error, from the number of answers behind each figure. A change compares two periods, so its margin is wider (±2.1 points for your visibility). A smaller change is reported as “no clear change”.
Named in 23% of answers, 2.3× more often on Gemini than ChatGPT
AI visibility, week by week
Share of answers naming each brand, week by week, all four engines. Dashed line: first fixes live. The report figures average the 4 weeks since then.
- You ()
- Solene Skin
- Ardenne Labs
- Kalia Naturals
- Mira & Moss
Visibility by engine
Where AI names you most, and where it doesn't. Each engine has fewer answers than the total, so wider margins.
- ChatGPT14%± 2.6
- Perplexity27%± 3.3
- Google AI Overviews19%± 2.9
- Gemini32%± 3.5
ChatGPT is the gap. 41% of its answers cite one beauty magazine, and its lists leave you out.
Strong on alternatives and clean skincare, missing on rosacea
Your customers' questions, from every angle
10 of the questions we track, asked the way your customers ask them. Share of answers that name you, per question and engine, over the 4 weeks.
Swipe the table sideways to see every column →
| Question | ChatGPT | Perplexity | Google AI Overviews | Gemini | Top other brand |
|---|---|---|---|---|---|
| Best vitamin C serum for sensitive skin?Need | 21% | 39% | 32% | 50% | Solene Skin |
| Fragrance-free moisturiser for rosacea-prone skin?ConcernGap | 0% | 11% | 0% | 21% | Ardenne Labs |
| Clean skincare brands that actually work?Discovery | 29% | 50% | 39% | 61% | Solene Skin |
| Alternatives to Solene Skin that cost less?Comparison | 50% | 61% | 39% | 71% | Kalia Naturals |
| Best skincare gift set under $100?Gift | 39% | 29% | 21% | 50% | Kalia Naturals |
| Is good for sensitive skin?Branded | 100% | 100% | 89% | 100% | — |
| Gentle retinol alternative for beginners?Ingredient | 11% | 29% | 21% | 39% | Mira & Moss |
| Non-comedogenic face oil for oily skin?Need | 21% | 18% | 11% | 29% | Ardenne Labs |
| Niacinamide or vitamin C: which should I use first?How-toAdvice, few brands | 0% | 0% | 0% | 7% | Mostly no brand named |
| Best mineral sunscreen for daily wear?NeedNot worth chasing | 0% | 0% | 0% | 0% | Not your product |
Shading: darker = named more often. Answers that give general advice without naming any brand don't count against you.
#4 of 37 brands, and up from #5
Who AI recommends in your category
Top 5 of the 37 brands AI named in your category.
Swipe the table sideways to see every column →
| # | Brand | Visibility | Share of voice | Avg. position | Sentiment | Change |
|---|---|---|---|---|---|---|
| 1 | Solene Skin | 42% | 13.1% | #1.9 | 78 | +2 pts |
| 2 | Ardenne Labs | 29% | 9.1% | #2.6 | 71 | −2 pts |
| 3 | Kalia Naturals | 26% | 8.1% | #3.0 | 76 | +2 pts |
| 4 | You | 23% | 7.2% | #3.4 | 75 | +7 pts |
| 5 | Mira & Moss | 18% | 5.6% | #3.8 | 69 | −1 pt |
Change vs the previous 4 weeks. Grey: within the margin of error, so no clear change.
Why Solene Skin leads
- #1 in the vitamin C list of the magazine ChatGPT cites most, and in the top 3 of the clean-beauty list.
- A dedicated sensitive-skin page with a dermatologist quote, cited in 8% of answers.
- 4× more Reddit mentions than you in the threads AI cites.
Where you beat them
- “Alternatives to Solene Skin that cost less”: named in 55% of answers, ahead of Kalia Naturals.
- Gemini names you in 61% of answers to “Clean skincare brands that actually work?”.
- Perplexity cites your website more often than any competitor's.
AI describes you from other people's pages
What AI reads
Sources behind the answers, by type (share of all citations).
- Editorial (magazines, lists)34%
- Forums, reviews and video26%
- Retailers18%
- Brand websites14%
- Reference (ingredient databases)8%
AI knows you but rarely reads your pages. What it says about you comes mostly from other people's pages. Clear product facts on your own site close this gap.
The pages that decide the answer
Share of answers that cite each source, and whether you're on it.
| Source | Type | Cited in | You on it? |
|---|---|---|---|
| reddit.com | Forum | 31% | Yes, in 2 of 9 cited threads |
| Beauty magazine A“Best of” lists (vitamin C serums, moisturisers) · cited in 41% of ChatGPT answers | Editorial | 24% | No |
| amazon.com | Retailer | 19% | Yes |
| ewg.orgSkin Deep ratings | Reference | 15% | No rating |
| youtube.com | Video | 12% | Yes, 1 review |
| Your website () | Brand | 11% | — |
| Beauty magazine B“Clean beauty brands worth the money” | Editorial | 10% | Yes, #6 of 12 |
| incidecoder.com | Reference | 9% | Yes |
A positive tone, and two facts that are out of date
Sentiment by engine
Tone of the answers that name you (0–100).
- ChatGPT71
- Perplexity76
- Google AI Overviews72
- Gemini77
Positive on every engine. Category average: 73. Below 65 would mean AI warns people about you.
What AI praises
Share of answers naming you that say it.
- Gentle on sensitive skin46%
- Short, clear ingredient lists31%
- Good-value sets22%
Concerns it raises
- Smaller brand, fewer reviews14%
- Slow shipping outside the US9%
Wrong or outdated facts
What AI repeats that is no longer true.
- ChatGPT“The vitamin C serum contains added fragrance.”Reformulated fragrance-free in March 2026. The old product page is still live and indexed.
- Perplexity“The barrier cream costs $48.”Current price $42. The $48 comes from a 2025 retailer listing.
One answer, as the engine gave it
Gemini · “Best vitamin C serum for sensitive skin?” · US
For sensitive skin, look for a lower-strength, stable form of vitamin C and no added fragrance. Good options: Solene Skin (a 10% serum that is often recommended for beginners), (fragrance-free, with a short ingredient list) and Ardenne Labs (a stronger 15% formula, better once your skin is used to it).
What to change first
Changes already live
Made during this period, while your visibility rose from 16% to 23%.
- Sep 14Vitamin C serum page rewritten for sensitive skin: who it suits, strength, what's left out.
- Sep 18FAQ added to 6 product pages, answering the questions customers ask AI.
- Sep 25Reviews from sensitive-skin customers collected and shown on the product pages.
Next, in order of priority
- 1Get into the magazine lists ChatGPT readsBeauty magazine A is cited in 24% of all answers and 41% of ChatGPT's. Its vitamin C and moisturiser lists name Solene Skin and Ardenne Labs, not you. Send the editor your fragrance-free formula, test results and samples.Off-siteImpact: HighEffort: Medium4 questions
- 2Fix the outdated fragrance factRedirect the old serum page to the new one and say “fragrance-free since March 2026” on the product page and in its FAQ.ContentImpact: HighEffort: Low3 questions
- 3Publish a page for rosacea-prone skinYour barrier cream fits the question, but no page says who it's for. One page: ingredients left out, who it suits, dermatologist notes, reviews from rosacea customers.ContentImpact: HighEffort: Medium2 questions
3 more actions in the full report
Your report lists every action for your brand, with the pages to change and who to contact.
Get your reportuseorbie.com/reportNot worth chasing. “Best mineral sunscreen” (0% on every engine): you don't sell sunscreen, so this isn't a gap.
Next: we keep asking the same questions every day, so the next report shows which changes moved the numbers. These actions raise your chances of being recommended; no one can guarantee it.
Get this report for your business
Your questions, your competitors, real answers from the AI engines your customers use, and the changes to make first.
Orbie · useorbie.com · contact@useorbie.com · Get your own report at useorbie.com/report