Content & fixes
We write the pages AI is looking for
A report tells you what's missing. Most of what's missing is content: a page that answers the question in the customer's words, with facts AI can quote. We can write it for you.
Ready to publish · Fernhill
Is goat milk good for dry skin? What it does and who it suits
Fernhill’s body lotion is made with 32% fresh goat milk, and 9 in 10 testers with dry skin said it felt less tight after one week.
A dermatologist on why goat milk’s lactic acid and fats help dry, sensitive skin.
What we write
Explainer and comparison pages
'What is it, who is it for, how does it compare': the pages AI cites when it explains a category before naming brands.
Articles built from AI's own searches
When ChatGPT answers, it runs its own web searches. We record them; each one is an article title your brand can own.
FAQs for real objections
Safety, sensitivity, compatibility, how to use, how to remove: the conditions in customers' questions that your site never answers.
Product copy in the customer's words
Names, titles and first lines that use the terms shoppers use, while keeping your brand voice.
Fact blocks
Ingredients, 'free of' lists, certifications with links, sizes, origin: as text near the top of the page, where AI can read it.
Outreach material
Short, factual notes for the lists, directories and editors that AI cites in your category.
How we write it
Statistics, quotes and sources
Content with numbers, named quotes and cited sources is more likely to be used in AI answers, according to the GEO study. We only use claims you can back.
Answer first
Each page opens with the direct answer to the question, then the detail. Clear headings in the form of questions.
Dated and maintained
AI's searches often include the current year. We date pages and refresh them when the facts change.
FAQ
Questions about Content & fixes
Will you publish on our site?
We deliver ready-to-publish content: text and headings, images, charts and GIFs, and structured data where useful. We help you through the whole process: you or your team publish it, or we work directly with your developer.
How do you decide what to write?
From your AI visibility findings: the questions where you are missing, the searches AI runs to answer them and the sources it cites. Each piece targets a specific gap, so we can measure whether it worked.
See how AI recommends your business
Book a 30-minute call. We'll show you who AI recommends in your category, and what it takes to be one of them.